About - Fresho

Who we are

Our story

It was 2016 when we realised we had the power to revolutionise the ordering process for food suppliers, as well as reduce food waste. We just had to create the state-of-the-art technology that would make it possible.

Our founders have many years of experience in the wholesale food industry, having spent time wearing aprons and stacking fridges themselves. We understand the time constraints and operational issues that food businesses experience every day and wanted to provide an online solution to alleviate these pressures, while reducing costs and food wastage at the same time.

It’s this experience and understanding that allows us to work with partners to simplify ordering and create a competitive edge. This isn’t the future, this is now.

 

Our purpose

Around the world, roughly one third of the food that is grown, caught and manufactured ends up as wastage. That equates to 1.3 billion tonnes in the food industry alone each year. And that doesn’t sit well with us. That’s why reducing food wastage is at the heart of what we do, and what drove us  to create our industry-leading technology.

Through our simple, automated, paperless software we help food businesses like yours become more efficient, saving time and money and reducing wastage at the source.

Our team

Huw Birrell

Co-Managing Director

Huw co-founded Fresho and now manage’s the business with James…

Huw Birrell

Co-Managing Director

Huw co-founded Fresho and has a passion for fresh food. Prior to starting at Fresho, Huw worked with other startups and was in Investment Banking for a number of years in Australia and South America.

James Andronis

Co-Managing Director

James has over 20 years’ experience in the food industry gained having been…

James Andronis

Co-Managing Director

James has over 20 years’ experience in the food industry, having been a Director and CEO of Clamms Seafood, one of the largest processors and distributors of seafood in Australia.

Nick Beattie

Head of Commerical

Nick heads up Fresho’s Commercial Team and spends most of his time speaking…

Nick Beattie

Head of Commerical

Nick heads up Fresho's Commercial Team and spends most of his time working with new suppliers to demonstrate how Fresho can save them time and money. Nick spent the previous decade in Europe, running a successful International Trade business.

Perryn Fowler

Chief Technology Officer

Perryn is a hands-on software architect with over well over 20 years of…

Perryn Fowler

Chief Technology Officer

Perryn is a hands-on software architect with more than 20 years’ of experience. He spent much of his career consulting for Accenture, Object Consulting and Thoughtworks, where he specialised in using Agile techniques to build highly effective software delivery teams at clients ranging from start-ups to large enterprises. In recent years he has focussed on early stage start-ups and their journey to mature, scalable and sustainable businesses.

Sarah Rumbold

General Manager, Fresho NZ

Prior to joining Fresho as General Manager of NZ, Sarah worked in…

Sarah Rumbold

General Manager, Fresho NZ

Prior to joining Fresho as General Manager of NZ, Sarah worked in Communications & Marketing for 15 years and was also a part-owner of two restaurants in Auckland.

Sebastian Smart

General Manager, Fresho UK

Prior to taking up the position of General Manager of Fresho UK, Seb spent…

Sebastian Smart

General Manager, Fresho UK

Prior to taking up the position of General Manager of Fresho UK, Seb spent three years running Fresho Australia's implementation Team. Seb has over 10 years’ of food industry experience.

William Armstrong

Head of Implementation

Will draws on his experience operating a restaurant chain franchise, leading…

William Armstrong

Head of Implementation

Will draws on his experience operating a restaurant chain franchise, leading live-operations at Deliveroo Australia and working in fast paced kitchens across Melbourne. He leads a team of industry experts in creating efficiencies and accelerating our client's growth.

Jeremy Sparkes

Commercial Advisor

Jeremy has been involved in a number of tech start ups for over 10 years…

Jeremy Sparkes

Commercial Advisor

Jeremy has been involved in a number of tech start ups for over 10 years, focusing on growth and strategy. Prior to this, Jeremy worked with PwC and Minter Ellison as a lawyer.

Haley Andronis

Head of Customer Support

Haley is responsible for Fresho’s Customer Service Team and makes…

Haley Andronis

Head of Customer Support

Haley is responsible for Fresho’s Customer Service Team and makes sure all partners have a great experience using the platform. Haley worked in administration at Clamms Seafood before joining Fresho and she also has a Bachelor of Law.

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